According to legend, in 1903, Charles Heudebert, baker in Nanterre, rue du Chemin de Fer (now rue Maurice Thorez) had the idea to anneal the unsold bread from his family bakery after cut. Thus was born the rusk. In reality ...
According to legend, in 1903, Charles Heudebert, baker in Nanterre, rue du Chemin de Fer (now rue Maurice Thorez) had the idea to anneal the unsold bread from his family bakery after cut. Thus was born the rusk. In reality, this culinary invention is older and dated nineteenth century.
Soon, the success affirms the production accelerates and diversifies with the opening of a factory in 1910 in Nanterre. Charles Heudebert studying the effects of diet on the body in collaboration with medical professionals and is moving towards products that contribute to a better nutritional balance. These biscuits were then distributed in bakeries, pharmacies and general supplies.
1912, developed a very long shelf life bread: the "bread of war" that greatly interested the Minister of War.
1919, the brand Heudebert meets many products: powdered milk and baby food, soups, cereals, coffee and rusks.
1945 death of founder Charles Heudebert.
1963 acquisition by the Alsatian.
1968, creation of the group LU-Brown with the Alsatian.
1972, the manufacturer buys Heudebert toast Pelletier (manufacturer since 1896).
1973, opening of a new production unit in Granville.
1974 Céraliment takes third share LU. The new group is named LU Céraliment Brown and brings together 18 companies.
1977 takeover of the important Belgian group General Biscuit (GB) General building and Biscuit France.
1986 takeover of General Biscuit by BSN Danone future.
2001, all production Heudebert changes name and becomes the LU brand. Heudebert is more than the name of a range of LU.
